Wesley Howard’s Home Selling System



Marketing Plan


  • We promote your home on the local Multiple Listing Service (MLS)
  • Email brokers that have recently showed homes in the area
  • Contact the top agents in town
  • Email blast to  active real estate agents
  • Place electronic Lock box (or combo) on property for Realtor access
  • Schedule Brokers tour if available and appropriate
  • Promote the property to all top Realtors in Metro Area Real Estate Offices
  • Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area
  • Publish the property in a prominent position of Homes & Land Magazine
  • Target marketed mailing – two renters/sellers  –to people selling half up
  • Write up the evokes emotion - Create an ad that sells – what’s the benefits
  • Bni group – other top professionals with 200 clients
  • Contact everybody in our database
  • Don’t miss a showing, I get email conformation, buyer survey
  • I Contact perspective buyers daily – expired/fsbo homes – cold call  neighborhood in 1-5 mile want to stay in the same neighborhood – schools, close to people they know
  • People that come in know I price homes correctly _ only pre-approved- not foot traffic
  • Email my network groups
  • distinct, unique and recognizable Logo and Trademark in this area
  • Prepare a full color photo flyer with a list of features
  • Mail  "Just Listed" Postcards to homes in the neighborhood
  • Provide a professional home staging consultation if desired.
  • Create a series of Craigslist ads designed to attract serious buyers
  • Contact buyer leads, centers of influence, and past clients for potential buyers  
  • Create Google Ads targeted to local buyers and place on appropriate sites
  • Work with seller to make the property the most marketable and salable within the seller's budget and timeframe
  • Promote the property at company sales meeting.
  • Work with you to price the property correctly so that it gets attention and showings
  • Suggest or advise changes to make the seller's property more  attractive to buyers.
  • Prospect three hours, and contact twenty people per day looking for potential buyers.
  • Send “Just Listed” cards to partners and affiliates in our database
  • Weekly meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home.
  • Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
  • Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments.
  • Determine if seller qualifies for our Smart Seller Program.
  • Prequalify all prospective buyers to avoid wasting seller’s time with “shoppers” and "tire kickers".
  • Require all offers include buyers pre-approval and proof of funds for down payment and loan qualification.
  • Re-write Advertisements weekly to keep them fresh.
  • Targeted telemarketing directed to qualified buyers.
  • Meet with our preferred lenders to see if they have any prospective buyers in their network.

  • Monitor buyer and agent feedback to make any necessary changes to price, condition...etc.
  • Communication Guarantee. Call the seller every Tuesday
  • Follow up with all buyer leads and inquires within 30 minutes
  • Coordinate scheduling of appraisal and supply comparable sales if needed.
  • Contact national Relocation specialist with community, neighborhood, and property information
  • Enter the sellers name and address in office computer system to keep seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.
  • Research property’s ownership, deed type, current use and zoning, and market the property appropriately
  • Represent the seller on offer presentations, and negotiating the best price and terms.
  • Provide seller with a list of preferred vendors for repairs, staging, appraisals, title, escrow, etc.
  • Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home.
  • Research tax records to verify full and complete
  • Work closely with appraisers to determine highest home value
  • Monitor local foreclosures and short sales that can affect pricing of the property
  • Specialized team of full time licensed assistants to care for the sellers every need
  • Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  • Research sales activity for past 6-18 months from MLS and public records databases
  • Research “Average Days on Market” for  property of this type, price range, and location
  • Research competitive properties that are currently on the market.
  • Research competitive properties that have been withdrawn.
  • Research competitive properties that are currently under contract.
  • Research expired properties (properties that did not sell during their time on the market).
  • Research competitive properties that have sold in the past six months.
  • Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
  • Research the previous sales activity (if any) on your home.
  • Download and review property tax roll information
  • Prepare “Comparable Market Analysis” (CMA) to establish fair market value
  • Obtain and verify accurate methods of contacting you. 
  • Gather information to help assess your needs. 
  • Review current title information.
  • Measure interior room sizes.
  • Confirm lot size your copy of certified survey, if available.
  • Obtain copy of floor and pool plans, if available
  • Review current appraisal, if available.
  • Identify Home Owner Association manager, if applicable
  • Verify Home Owner Association fees, if applicable
  • Verify security system, current term of service and whether owned or leased.
  • Verify if you have a transferable Termite Bond.
  • Ascertain need for lead-based paint disclosure
  • Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.
  • Compile list of repairs and maintenance items.
  • Prepare showing instructions for buyers’ agents and agree on showing time window with you. Assess your timing. 
  • Assess your motivation.
  • Assess your immediate concerns. 
  • Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed. 
  • Discuss your purchase plans and determine how I and the my team can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.
  • Determine how quickly you need to move. 
  • Obtain information that will help me to prepare the listing, advertising and marketing materials.  Questions will include: What type of improvements have you done to your house in the past five years?  What other features of your home make it attractive to buyers?  (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? 
  • Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potential save you money if you purchased less than three years ago).
  • Obtain one set of keys which will be inserted in the lockbox. 
  • Perform Interior Décor Assessment
  • Review results of Interior Décor Assessment and suggest changes to shorten time on market.
  • Perform exterior “Curb Appeal Assessment” of subject property.
  • Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
  • Give you an overview of current market conditions and projections.
  • Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer. 
  • Provide you with home showing guidelines to help have the home prepared for appointments.
  • Review and explain all clauses in Listing Agreement
  • Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.
  • Compile and assemble formal file on property
  • Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings.
  • Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  • Assist you in strategically pricing home to enable it to show up on more MLS Searches.
  • Discuss goals with you to market effectively.
  • Discuss and present strategic master marketing plan.
  • Explore method of pricing your property below comparable value to bring the most buyers to your property quickly.
  • Present and discuss my Program to market your home the most effectively and bring the most buyers to you in the shortest amount of time
  • Prepare an equity analysis to show you expenses, closing costs and net proceeds.
  • Explain the use of the Seller’s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
  • Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet
  • Customize photos and enhance with design overlay.
  • Correctly format photos for both web and print.
  • Place Ad on you tube
  • Place home on Brokerage websites
  • Submit home to National portals
  • Submit home to Social media
  • Advertise on Classified services
  • Submit to Search engines
  • Place on My websites
  • Create Single Property Website with detail info about your property
  • Place as Featured New Listing on 1st Home Network Website
  • Create Blog Post on My Blog
  • Create Property (Virtual Tour) for MLS and multiple advertising channels
  • Announce listing on Facebook Page
  • Post listing announcement on Twitter and other social media sites
  • Submit the property to web-based buyer classifieds
  • Advertise the property on other co-op listing fliers
  • Take full color digital photographs of the inside and outside of your home for marketing, flyers, advertisements and the Internet.

Where do today's Buyer's come from?

My Marketing Plan Targets this Chart